Creativity and Business Wealth (UWS)

How creativity and innovation lead to sustainable business, and how culture, behaviour structures, systems, procedures and policies can develop and sustain innovation.

Module Overview

Innovation and creativity are central to achieving business growth and competitiveness. Business success from creativity and innovation not only requires having good ideas but also the capability to manage the process of innovation and entrepreneurship. This module helps students to understand how creativity and innovation lead to a sustainable business. Students will also develop an appreciation of the process of managing innovation and entrepreneurship. It will explore the application of creative problem solving and the process of creativity and innovation with an emphasis on the role of team leadership and management and their influence on corporate culture.

Through analysing current case studies students will become familiar with the tools and processes that businesses use to recognise opportunity, find resources, develop ventures and create value from their business ideas.

Module Award

At the end of this module the student will be able to:
L1. Critically evaluate the development of creativity and innovation and its impact on sustainable organisations.
L2. Develop extensive and critical knowledge of the criteria for creating an innovative organisation.
L3. Critically review the structures needed to create an organisational environment that facilitates creative work practices in order to enhance business effectiveness.
L4. Develop an in-depth knowledge of the contribution of other business functions in enhancing organisational innovation and creativity.

What will you study

This module considers how creativity and innovation lead to sustainable business. Students will develop an appreciation of the culture, behaviour structures, systems, procedures and policies that develop and sustain innovation.

The module will also explore the application of creative problem solving and the process of creativity and innovation with an emphasis on the role of team leadership and management and it's influence on corporate culture. Students will become familiar with the tools and processes that will enable them to become more creative, innovative and entrepreneurial/intrapreneurial in their business attitudes and practices.

Module Assessment

Assessment consists of a discussion thread - 20%
A written assignment - 30%
and case study - 50%

Course fees

Please contact us regarding fees