Influencing Organisational Strategy (UWS)

The role of managers in shaping and crafting strategy.

Module Overview

This module considers the key role of managers in shaping and crafting strategy. Students will develop a knowledge of strategy and strategic management and will explore the strategy development process and how organisations might respond to factors that influence their intended strategies with a concentration on the fundamentals of value creation and an emphasis on practicality.

This module combines a rigorous approach to business strategy analysis with highly relevant examples of current practice. Students will also determine which strategic tools are most relevant for making decisions in their own organisation in order to attain competitive advantage in today’s highly competitive global marketplace.

Module Award

At the end of this module the student will be able to:
L1. Develop a critical knowledge of strategy and strategic management.
L2. Critically evaluate the influences on organisational strategy development.
L3. Develop organisational strategies that take cognisance of internal and external influences and acknowledge the complexities and ambiguities surrounding such decisions.

What will you study

This module will consider the role of managers in shaping and crafting strategy. Students will develop a knowledge of strategy and strategic management. Students will explore the strategy development process and how organisations might respond to factors that influence their intended strategies.

Content – strategy, strategic management, factors influencing strategy development and implementation. The topics covered range across a number of areas - the role and tasks of top management, the nature of strategic management, strategic change and decisions. Business policy, organisational analysis, competitive position, SWOT analysis, value chain analysis, comparative analysis, resource led strategy examining the role of people, technology and information management on strategy. Social and political influence, organisational objectives, power. Strategic choice, generic strategies, strategy development, techniques and approaches to strategy evaluation. Strategy implementation, planning and resource allocation. Role of organisation structure, systems and culture. Managing strategic change.

Module Assessment

Assessment consists of two discussion threads weighted at 15% each and a case study weighted at 70%.

Course fees

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