Strategic Business Project (UWS)
Develop the research skills, knowledge and confidence in designing, developing, compiling and delivering strategic business projects.
This module is the cornerstone of the MBA and comprises the Masters stage of the MBA. It challenges students to integrate their past learning from the previous stages of the MBA in a rigorous research project which will be of value in better understanding a key business issue. In so doing, students will develop their knowledge and confidence in designing, developing, compiling and delivering strategic business projects.
The module begins with taught elements in which the student receives guidance and instruction in qualitative and quantitative research methods as well as the wider skills necessary to conducting a business project. Thereafter, a project supervisor is appointed for each student who will provide guidance on selecting an appropriate topic for the strategic project. We encourage students to select a research topic which is of interest to them, capitalises on their skills and knowledge but which will also will achieve a high academic standard. Throughout the project, the student’s supervisor will provide guidance to help ensure that the project is delivered on time and to the required standard.
At the end of this module the student will be able to:
L1. Critically evaluate research approaches and methods in the context of business and management.
L2. Critically evaluate the rigor and validity of published research and scholarship and indentify areas for further investigation.
L3. Gather relevant data, apply appropriate data analysis techniques and present the findings of the analysis in a clear and professional manner.
L4. Plan and design an MBA project in a relevant business area.
What will you study
This module is designed to develop the research skills, knowledge and confidence in designing, developing, compiling and delivering strategic business projects. Working with an identified host organisation, the student will investigate and produce recommendations in a practical business environment.
In the first trimester, students will participate in a series of workshops which will equip them with knowledge and understanding of a range of business research methods and techniques. The workshops are supported by learning sets of 4-5 students. Each set will be facilitated by an academic advisor and will be the focus for students developing their project proposals which will form the strategic business project.
In the second trimester students will submit their research proposals and undertake the data collection for the project. The learning sets will continue to provide support and encouragement as well as providing a forum for sharing information and skills.
Thereafter, each student is allocated a suitable supervisor with whom they communicate directly throughout the Masters stage in trimester three. The submitted project should be approximately 9,000 - 13,500 words.
There are two interrelated assessments in the module. The first is the submission of an in-depth project proposal. Thereafter, each student is allocated a suitable supervisor with whom they communicate directly throughout the Masters stage. The submitted project should be approximately 9,000 - 13,500 words.
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