Business Creativity (UWS)

Explore the role of creativity, both as an individual skill and within the organisational context. Try out some useful tools and practical techniques that can enhance creativity in a number of business settings.

Module Overview

Developing knowledge and understanding the importance of business creativity within an individual and in the organisational context is the most important aspect for the future development of any business. In order to accomplish that, this module will introduce students to a number of business creativity tools and practical techniques for enhancing both individual and group creativity.

Using practical examples from the business environment, students will be introduced to using different approaches in developing their thinking ability creatively and innovatively in solving problems. Practical reflection of activities will offer a wide opportunity for students to develop knowledge and skills for providing solutions and improve both an individual and organisational business.

Module Award

At the end of this module the student will be able to:
L1. Demonstrate a critical understanding of the role of creativity in business and its function in determining business success
L2. Critically evaluate approaches to innovation and problem solving in a business context
L3. Develop original and creative responses to identified business problems
L4. Demonstrate practical knowledge and experience in identifying and applying creativity and problem solving techniques
L5. Critically reflect on own development in identifying and applying a range of creativity and problem solving techniques in a range of business situations

What will you study

This module is designed to enable the student to explore the role of creativity, both as an individual skill and within the organisational context. As well as developing knowledge and understanding of the importance of creativity in the organisational process, the module introduces students to a number of creativity tools and practical techniques to enhance individual and group creativity which can be applied in a number of business settings. Using examples from the business environment, the module will introduce the students to approaches adopted and develop their ability to think creatively in problem solving and innovation relevant to product and business development.

The class is highly practical, offering a range of opportunities for students to apply the skills and techniques learned in a range of business situations. Using ‘real’ examples, presented by guest speakers from the business community, the student will undertake a variety of practical exercises which enable them to develop and practice the skills developed within class and present their solutions to the relevant organisations.

A reflective log, which students will present as part of the assessment process will critically evaluate their personal development of the skills and techniques learned.

Module Assessment

The assessment consists of one individual written assignment (60%) and one group assignment which includes a group presentation (40%).

Course fees

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